Enter Explore Gin. Mixologists in Bombay Sapphire’s top markets receive access to the Explore Gin website, along with a tasting kit to accompany the 4-part virtual lesson in all things genever. These packages are given out at tasting soirees and other industry events.
Beginning with The History of Gin, an illustrated overview detailing how Dutch genever became gin, a drink synonymous with Great Britain, subsequent chapters draw in the user even further. In Turn On Your Tastebuds, we begin to explore how one’s tastebuds actively determine their relationship with the often-misunderstood spirit. A highly-detailed spin on the side-by-side comparison, Gin On Gin is an interactive, descriptive analysis of the taste notes found in both London Dry Gins and Basic Gins. Deconstructing Bombay Sapphire is where it all comes together. Users go further into their tasting kits and take part in an interactive taste test sampling the individual botanicals responsible for Bombay Sapphire’s complex flavor. Their gin exploration then concludes with an illustrated lesson on Bombay’s unique infusion and distillation process.
We established a color palette complimenting the rich blue tones synonymous with the Bombay Sapphire brand and created an interactive experienced designed to both educate and entertain.