Belle the Bear

The Old Launches the New

W Hotels Pen & Public


Introduce W Hotels’ latest property in a way that could evoke the spirit of its host city, Bellevue Washington.


By leveraging technology and tapping into nostalgia, W Hotels could launch with an authentic and engaging experience while announcing its arrival in a tech-centric city with gaming roots.


Belle the Bear, an homage to classic 80’s arcade games was developed and launched online. But in addition to providing endless entertainment, the 8-bit platformer offered players some healthy leaderboard competition along with the chance to win prizes including an all-expense paid stay and shopping spree at the hotel.

Outcome helped W Hotels achieve a successful launch and is still registering hits today as players continue to return for their casual gaming fix.