The Maxx You Project

Inphantry recently wrapped-up some development work for another local Massachusetts company, TJ Maxx.

The TJX Companies, as they’re known, are a combination of  TJ Maxx, Marshall’s, Homegoods, Sierra Trading Post, HomeSense, Winners, and T.K., tapped their main Public Relations Company, Edelman PR, out of New York City to create a campaign focused on finding what makes you, you!

And to do so, Edelman turned to Inphantry to help bring their vision to life, via a Tumblr page, website, and mobile activation.

The quiz and algorithm were developed from the overall concepts in mind from our partner agency in Edelman, and permanently lives online here. The quiz takes you through a series of questions, beautifully designed from a culmination of mood boards set by the TJX companies, and is fully geared to have you answer 20 questions about everything you like.



From your nights out, to what you wear to work, where you like to spend your off-time, and more, this quiz is a deeply designed rabbit hole that helps you discover your most noticeable attributes. With no major advertisements aboard, the TJX companies set out to help people discover, ‘What makes you, you!’

The quiz is solely designed off a series of 20 straightforward questions with picture responses and moodboards, focusing on things like empathy, work schedules, vacation time, organization, tipping, sports, relationships and more.

With an encouragement to share your results to social media, The Maxx You Project hopes to bring to light your most revealing qualities. You can watch more about the project down below in the video.

And if you’re a fan of the TV show, “This Is Us,” keep your eyes up for a digital advertisement for this campaign before the show airs on October 3rd, 2017!

In addition to the online web presence, the “Maxx You Project Lab,” is hitting the road, in a full-blown immersive, and fun experience. For more information on The Maxx You Project Lab and to take the quiz, check out the site here

For more info in INPHANTRY, and our capabilities for both online digital work, and other digital experiences, please email our new business director at: or get ahold of the entire agency at: