A digital experience that translated people’s dreams into unexpected home design inspiration, turning subconscious emotion into personal discovery.
CLIENT
TJX
Creative Campaign Strategy |
AI/ML Web Experience
Homegoods
Dream Vibes
We created Dream Vibes, an interactive experience that turned dreams into décor inspiration. By analyzing the emotional tone of a user’s dream, the platform generated a personalized “Dream Vibe” expressed through color, texture, shape, and style, reframing shopping as an act of self-expression rather than decision-making.
Our Solution
Inspiration doesn’t always come from mood boards or intent-based search. It often comes from emotion. Dreams are deeply personal, abstract, and revealing. If HomeGoods could translate how people feel into design inspiration, it could help them discover ideas they didn’t even know they were looking for.
Insight
HomeGoods wanted to spark inspiration before shoppers ever stepped into a store. The challenge was creating a digital experience that felt true to the brand’s core promise of discovery, without relying on trends, filters, or traditional shopping tools.
Challenge
HomeGoods is built on the joy of the unexpected. Shoppers rarely arrive with a rigid plan and often leave with something surprising that feels right. Dream Vibes was designed to bring that same feeling into a digital space.
Rather than asking users what style they like, the experience asked them how they felt. By tapping into the subconscious, Dream Vibes positioned inspiration as something discovered, not prescribed. The result was a creative entry point into home design that felt intuitive, emotional, and uniquely personal.
Background
Next Project:
Dream Vibes was designed as a guided, expressive journey rather than a single interaction. Users could share a dream through voice or text, followed by a short series of prompts that clarified emotional context. From there, custom logic analyzed sentiment, tone, and key themes, translating abstract input into visual inspiration.
The output intentionally avoided literal interpretation. Instead of showing dream imagery, the experience focused on mood. Color palettes, materials, textures, and décor cues were combined into a personalized design snap
shot.
The UX was built to feel calm, warm, and reflective. Results unfolded through a scroll-based narrative, with dynamic visuals and subtle motion that encouraged exploration. Sharing was embedded directly into the experience, allowing users to download and post their Dream Vibes as expressive, personal content.
Behind the scenes, the platform was engineered to scale, perform reliably, and remain invisible to the user. The technology supported the idea, never the other way around.
Development
From launch, Dream Vibes operated as a viral social asset. Users received one of 84 custom “Dream Vibe” identities, such as Pass the Sunblock or I Need a Hug, turning subconscious emotion into something tangible, relatable, and easy to share. These identities became conversation starters, encouraging organic sharing while creating a clear bridge from inspiration to product discovery.
The experience struck a balance between playful and meaningful. It surprised users while feeling genuinely personalized, translating hidden thoughts into design cues that felt both amusing and useful. By making self-reflection feel light and accessible, Dream Vibes extended HomeGoods’ sense of discovery into a digital space people wanted to share, revisit, and act on.
Reception
Contact
BOSTON
144 Lincoln St
Boston, MA 02111
SAN FRANCISCO BAY AREA
San Jose, CA 95136