Inphantry: Infantry Headquarters in Boston, MA

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    Eataly: How it changes experiential in Boston.

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    I didn’t think I’d be able able to write this, but I survived a trip to Eataly Boston. 

    I was so swept away by all the cheese, pasta, and prosciutto that I only took one picture.

    Pretty, isn’t it? The only time I had to take a deep breath was to sit [...]

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  • rewards-1078x516

    A Couple Thoughts About ‘Rewards Programs’

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     By: Trevor Metcalfe

    Congratulations, if you are reading this that means you have survived yet another Black Friday! While a large portion of consumers don’t even go out for the inaugural holiday shopping event, no one is safe from the bombardment of messages encouraging us to buy this time [...]

    + Read More
  • cybermonday

    Does Cyber Monday Affect Retailers?

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    Before Cyber Monday in 2015, The International Business Times guestimated sales from online retail outlets would jump up from 2.0 billion, to 2.4 billion in 2015. And…they did.

    Now, this year, I heard on the radio that Cyber Monday deals were estimated to slide in at a cool 3 billion dollars. Yes, [...]

    + Read More
  • studentsvr_898f8ecf7fa021a3b10452e294c0a132.nbcnews-fp-1240-520

    Can virtual reality help colleges recruit better?

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    Take it from a college kid these days…getting recruited is a huge, expensive, big deal. There’s so many options, facilities, campuses and tours to sift through, how can anyone realistically have time to make an educated decision about their future education? 

    It’s a guessing game really. And a financial-based one too…majority [...]

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    MSI VR One- The virtual reality backpack

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    This time last year virtual reality (VR) was heating up.

    Manufacturers and technology companies alike were clamoring to dethrone ‘Oculus Rift‘ from it’s long rein as an industry leading VR device and the competition was about to make some serious moves into the public marketplace.

    Little did we know at Inphantry, the [...]

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  • 27989551940_76f07f4837_b

    Let’s Talk About That Interactive Election Map on CNN

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    There’s nothing wrong about asking a coworker their thoughts about a presidential election…but in true Inphantry fashion this morning, our political conversations quickly (and I mean quickly turned into something else).

    ‘….but did you see that interactive map John King was using? THAT WAS AMAZING!’ 

    Yeah…this one. With about 10,000 counties that [...]

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  • p

    Who Has A Better Brand? Hillary or Trump?

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    I’ve been watching the news about the election lately. And as a political science minor in college, I’ve always been attuned to the political atmosphere and try to stay on top of (and ahead) of what’s going on out there.

    Everyone knows it’s already been a crazy election cycle, so we’ll [...]

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  • virtual_reality-wallpaper-1680x1050

    AR or VR? What’s Better For Experiential Marketing?

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    About six months ago, our team invested some serious thought about going into the augmented reality/virtual reality world. We knew it would have an impact on the experiential industry – we just didn’t know how yet.

     

    And we also didn’t know which one would be more practical for the [...]

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  • image-5-e1464351649656-2

    Playstation VR. Our First Impressions…

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    As if our gaming addiction wasn’t bad enough at Inphantry…we just got another virtual reality device to play around with. This time, it’s the PSVR. 

    If you’ve missed our last few blog posts as an agency, we’re getting heavily embedded in the AR/VR space and are actively trying to [...]

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  • future-of-retail-shooper-marketing

    Our Picks For The Best Retail Experiences Out There: Part 1

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    By: Trevor Metcalfe

    *Takes deep breath* Ahh, I love the smell of innovative retail experiences in the morning. That’s how it goes right?

    I feel like I may have quoted that wrong, oh well. I’ve been doing some thinking…

    Here at Inphantry, we crave new and exciting experiences. Whether [...]

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Recent

  • December 5th, 2016

    Eataly: How it changes experiential in Boston.

    I didn’t think I’d be able able to write this, but I survived a trip to Eataly Boston.  I was so swept away by all the cheese, pasta, and prosciutto that I only took one picture. Pretty, isn’t it? The only time I had to take a deep breath was to sit [...]

  • November 30th, 2016

    A Couple Thoughts About ‘Rewards Programs’

     By: Trevor Metcalfe Congratulations, if you are reading this that means you have survived yet another Black Friday! While a large portion of consumers don’t even go out for the inaugural holiday shopping event, no one is safe from the bombardment of messages encouraging us to buy this time [...]

  • November 28th, 2016

    Does Cyber Monday Affect Retailers?

    Before Cyber Monday in 2015, The International Business Times guestimated sales from online retail outlets would jump up from 2.0 billion, to 2.4 billion in 2015. And…they did. Now, this year, I heard on the radio that Cyber Monday deals were estimated to slide in at a cool 3 billion dollars. Yes, [...]

Inphantry: Infantry Headquarters in Boston, MA

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