A browser-based launch platform designed to cut through virtual fatigue and help Bose introduce its 2021 product lineup with clarity, energy, and hands-on interaction.
CLIENT
Bose
Digital Event Design & Production
Bose
Virtual Product Introduction
We designed and built a browser-based Virtual Product Introduction platform that replaced static presentations with guided, interactive product storytelling. The experience kept Bose presenters in control while giving retailers meaningful ways to engage with products in real time, all within a single, unified environment.
Our Solution
Virtual presentation does not have to mean slideshow. Fatigue sets in when audiences are asked to sit and watch. Engagement returns when people are invited to explore, interact, and stay involved. A successful virtual launch would need to feel active, focused, and purposeful, not like another meeting on the calendar.
Insight
By early 2021, retailers were overwhelmed by virtual meetings and online events. With CES going fully digital and in-person demos off the table, Bose needed a way to introduce new products that felt engaging and active rather than another passive presentation.
Challenge
Bose’s annual product introduction is a critical moment for retail partners, setting expectations for the year ahead. In 2021, that moment needed to translate to a fully virtual format without losing momentum or attention.
The platform had to support live presentations across time zones, accommodate multiple product categories, and work reliably for retailers with varying technical comfort levels. Just as important, it needed to respect attention spans and reduce friction at a time when virtual overload was already high.
Background
Unified Experience
The VPI platform unified live video, presentation control, and product exploration into a single environment. Retailers stayed synced to the session without switching tools or links, helping reduce friction and keep attention on the products rather than the technology delivering them.
Content & Control
Presenters controlled the flow of each session from a centralized interface, triggering content and product modules in real time. The system was intentionally streamlined to prioritize reliability and ease of use, keeping sessions focused and minimizing risk during live presentations.
Interactive Demos
Interactive demos moved beyond static slides through 3D models, 360 views, and animated feature highlights. Augmented reality experiences allowed retailers to place speakers within their own space to understand scale, room interaction, and sound behavior, as well as try on Bose’s new sunglasses to see how they looked on their face. Together, these interactions helped replace physical demos and kept sessions engaging without adding friction.
Next Project:
Discovery focused on understanding where virtual experiences were failing and how presenters and retailers actually behaved during long online sessions. UX flows were designed to mirror the pacing of an in-person product walkthrough, breaking content into focused moments rather than long, uninterrupted presentations.
The platform was built as a custom web application that combined live video, presenter-controlled navigation, and interactive product modules within a single interface. Scope was intentionally streamlined for launch to reduce risk and keep the experience focused, with the system designed as an MVP that could expand over time.
Development
The VPI platform was rolled out globally and became a core part of Bose’s 2021 sales and communications strategy. Retail partners responded positively to the shift away from passive presentations, noting the clarity and engagement the experience brought to virtual product introductions.
What began as a response to an unusually virtual moment became a durable foundation that Bose continues to build on.
Reception
Contact
BOSTON
144 Lincoln St
Boston, MA 02111
SAN FRANCISCO BAY AREA
San Jose, CA 95136