A conceptual vision created for A.W. Hastings to inspire a new way of thinking about the future of homebuilding.
CLIENT
A.W. Hastings
Strategy | Creative Direction | Film Production | Experience Design
Hastings
FUTURE VISION
When we first met with Hastings, the focus was on numbers, data, and logistics. Our goal was to shift the conversation from process to purpose. We brought empathy to the room and helped people reconnect with the human side of what they do. By showing that innovation could support people rather than replace them, we helped reignite pride, creativity, and belief in the future.
Future Vision became the rallying point for this new mindset. It gave Hastings and their network a tangible story that redefined what leadership in the homebuilding industry could mean.
Opportunity
INPHANTRY partnered with Hastings to create Future Vision, a concept and short film built to help an entire industry think differently. We spent time with employees, builders, and dealers to understand their perspectives, frustrations, and hopes. What we discovered was that most people weren’t afraid of change. They had simply lost sight of why their work mattered. Our goal was to help them see it again.
Our Solution
Building a home is emotional. Through years of business, any organization could lose sight of this fact. In order to reconnect with their clients and even begin to understand how to use emerging technology to do so, Hastings needed to go back to focusing on this fact. The future of the company wouldn’t come from technology alone, but putting it into the context of solving for both the technical aspects of building and the emotional and human aspect of it.
Insight
A.W. Hastings had earned decades of trust as Marvin’s Northeast distributor, but the industry they served was falling behind. Builders, dealers, and homeowners were still working from paper and reluctant to try new tools or ideas. Hastings knew change was needed but didn’t know how to show what that future could look like, or how to get their people to believe in it.
Challenge
Next Project:
To bring that story to life, INPHANTRY wrote, produced, and directed the Future Vision film. The story followed a young family as they built their dream home, supported by a smarter, more connected industry. Every scene reflected the values that Hastings wanted to bring forward: understanding, creativity, and care.
The film premiered at the annual Hastings Forum and opened the keynote delivered by the company’s CEO. It set the tone for the event and sparked new conversations about purpose, innovation, and the role people play in driving real change.
The Shift
What began as a single concept grew into a lasting shift in culture. The energy and mindset that Future Vision created carried into new showroom experiences, interactive tools, and retailer storytelling across the Hastings and Marvin network.
The project helped Hastings redefine its identity from a traditional distributor to an inspired leader in creative, experience-driven engagement. Since then, A.W. Hastings has been acquired by Marvin Windows and Doors, and we like to think Future Vision played a small part in that story of innovation and growth.
Following Future Vision, these ideas came to life through a series of showroom environments, events, training programs, and marketing efforts. These initiatives helped Hastings and their retailers earn numerous national awards, including Window & Door magazine’s coveted Dealer of the Year recognition for “Excellence in Technology and Innovation.”
Designed in collaboration with our sister company, Showroom Experiential. Read the case study here.
Outcome
Contact
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