Insights and observations.

The Best Brand Experiences and Activations at Art Basel & Miami Art Week 2018

Every December, Miami becomes the center of the art world when Art Basel comes to town. The four-day event, which annually coincides with Miami Art Week, connects collectors, galleries, and artists, and is a driving force in supporting the role galleries play in nurturing the careers of artists. According to show organizers, the 2018 edition of Art Basel Miami Beach drew a record attendance of 83,000. When you factor in the dozens of unaffiliated art fairs that take place during the tentpole event, plus all of the parties, fashion shows, music festivals and concerts, it’s no wonder why brands desire a presence at Art Basel.

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